We handle all forms of web design and development projects, from creative and concept development, to multi-media production to the final on-line product. Using best keyword strategy, search engine optimization SEO and by aligning your website goals to the company goals you will increase user conversions.

Plan for a Successful Website by thinking strategically

What is strategic design?

Strategic design is the fusion of your organizational goals with every aspect of your design process. You aren’t simply designing a user interface that looks good and is usable and accessible. You’re designing an interface that will help you accomplish your organization’s objectives.

Web design is all about crafting an interface that communicates function, is usable and accessible and exudes the right emotion and feeling. Effective Web design needs all of these elements to be in tune with the goals of your website and in sync with the organizational objectives behind the website. Strategic design is all about identifying those goals and using them to guide your design.

1. Establish your goals then identify your audience
2. Determine your brand image with content and graphics
3. Goal-driven design direction
4. Measure results and always make improvements

CLICK to improve your site

Designing a better experience

A new logo for a music site was integrated into the top of a custom built website     A table on this recipe website is used to display the information in an easy to read fashion      A login form and a larger form are used to create a better user experience     

Let the Blue Phoenix team guide you through the rewarding process of transforming your current site into a professionally-crafted on-line presence that you will be proud to share with the world.
Opening a new business can be a time consuming and grueling experience. Allow Blue Phoenix to remove your worries about designing and implementing a new internet site for your new business. When your store is ready to open, your site will be there.

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Develop a website that will do more

Re-designed websites sometimes need to re-write content because of duplication and poor user experience      Product information is easily found in this re-design for an optician      Redesigned websites allow business to create bold usable designs and to offer more to users     

When Blue Phoenix Studio takes on developing a site for someone we need to look at how the website functioned before, what worked or didn't work and then what does the company want to add. It could be the content in the site has to be restructured or rewritten or perhaps new functionality such as a login form will be added.

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How We Do It

It starts with the most important item. . . YOU. Many website redesigns are wasteful because companies don't look at how their customers use the web - the usability of each page. A detailed design plan allows user to find things easily
Visitors to your website must be able to easily find what they are looking for, and complete an action. The information on your website needs to be presented in a clear and concise way. BPS addresses the poor ROI clients are experiencing through online marketing and website redesign programs. BPS has experience in strategy, website design and development, and social media marketing.
The pillars of Blue Phoenix’s online success are close client partnering, up front strategic planning, user-centric based website design, well organized implementation, and having search marketing, social media optimization and website analytics reporting embedded in your website design from the outset.

Featured Project

A section of the re-design done for Comma Communications hilights the icon which is used in the logo created for the company

A close up look at designing for the internet

"Featured Project" section is
Coming soon.